Glaze & Gather
Brand Guide
Individual Project
Glaze & Gather is a community group for donut enthusiasts and dessert lovers who share a passion for exploring local bakeries and discovering sweet new treats. Whether you're seeking your next favorite indulgence, looking for inspiration for your next event, or simply want to connect with others who appreciate the art of a perfectly crafted pastry, Glaze & Gather is your home.
Goal
The goal was to develop a cohesive brand identity for Glaze & Gather that includes three logo variations and supporting collateral. The designs are rooted in the group's four core values — Community, Connection, Joy, and Flavor — ensuring every visual element reflects the warm, inviting spirit that brings this group together.
Direction
The design approach leans into a friendly, playful aesthetic that feels approachable and fun — fitting for a community built around shared joy and sweet indulgences. A donut was a natural choice as the focal point, serving as an immediate visual cue that communicates the group's identity at a glance.
Take a quick look through the brand guideline