UX/UI Case Study · Group 5

Gopher
Gather

A social campus events app designed to bring community to the University of Minnesota — connecting students through shared experiences, friendships, and a little friendly competition.

Platform
iOS Mobile App
Type
Hi-Fi Prototype
Audience
UMN Students
Semester
Spring 2025
Screen 1Screen 2
The Problem

Students are disconnected
from campus life.

College should be one of the most socially rich times of a person's life — but many students, especially newcomers, struggle to find events, meet people, and build a sense of belonging. Existing tools are fragmented, broad, and built for everyone but them.

01
Event information is scattered across emails, websites, and social media with no unified student-facing view.
02
Students can't see which friends or classmates are attending an event before deciding to go — removing a key social motivator.
03
New and introverted students have no digital-first bridge to in-person campus social life tailored to their interests.
Our Approach

From research to hi-fi prototype

We moved through a structured UX process — grounding every design decision in real student needs, competitive gaps, and iterative feedback from both peers and industry experts.

1
Research
User persona, competitive analysis across 9 platforms in 3 tiers
2
Ideation
Dreamer / Realist / Critic framework with team voting
3
Lo-Fi
Wireframes for 6 core screens establishing navigation flow
4
Mid-Fi
UMN color system, component library, refined layouts
5
Hi-Fi
Fully interactive Figma prototype with all flows
What We Built

Five features, one community

Each feature was chosen through team voting after filtering our ideation session against what would genuinely serve UMN students.

F — 01
Personalized Home Feed
A date-aware dashboard showing your week's events, an attendance streak counter, and upcoming event cards — all filtered to your schedule and interests.
F — 02
Event Discovery — List & Map
Browse upcoming events in a scrollable list or explore a live Minneapolis map with pinned event locations. Tap any pin to read the event description and see who's going.
F — 03
Friends & Event Attendees
See exactly who's attending any event — friends, classmates, and people you might want to meet. Add connections from event attendee lists and get recommendations based on shared events.
F — 04
Profile, Badges & Streaks
Build your campus identity with a profile showing your major, pronouns, and earned badges from events you've attended. A weekly streak system rewards consistent engagement.
F — 05
Interest-Based Onboarding
New users tag their interests — from fly fishing to competitive poker — so their event feed and community recommendations are personalized from day one.
The Prototype

Screens that speak for themselves

Home Feed & Profile
Home Feed & Profile
Friends & Attendees
Friends & Attendees
Event Lists
Event Lists
Map View
Map View
Onboarding
Onboarding
Design Thinking

Every choice had a reason

Visual Identity
Maroon & Gold throughout
We committed fully to UMN's brand colors — not as decoration, but as the primary organizing system. Maroon cards with Gold text create instant brand recognition and sufficient contrast for accessibility in all lighting.
Engagement
Streaks & badges as motivation
Gamification was deliberate, not decorative. A visible weekly streak and event-specific badges create a feedback loop that makes showing up feel rewarding — particularly for students who might otherwise stay home.
Social Discovery
See who's going before you commit
The single biggest barrier to attending a new event is social anxiety. By surfacing which friends and peers are attending — on both the event list and the dedicated attendees screen — we lower that barrier dramatically.
Inclusivity
Designed for two very different students
We kept two personas in mind throughout: the outgoing upperclassman who wants quick discovery, and the introverted first-year who needs a digital-first, low-stakes entry point. Interest-based onboarding and online social features serve both.
Impact & Next Steps
"Not just an event finder — a framework for belonging."

In its current form, GopherGather provides clear, organized access to campus events while layering in the social features that make those events worth attending. The streak and badge system adds motivation; the friends and attendees screens add safety; the interest-based onboarding adds relevance from day one.

Expert feedback from Dr. Cecilia X. Wang and Kellen Crosby (Senior Human Factors Engineer at Whoop) pushed us to think harder about badge visibility, privacy, user diversity, and what a real rollout would look like.

Where we'd take it next
  • More social features — event comments, direct messaging, group chats
  • Collaboration with UMN's Student Union Activities (SUA) for official event data
  • Student-created events so the platform grows organically
  • Post-event photos, ratings, and attendance confirmation
  • Full accessibility audit and Android support